Two growers inspecting plants in a commercial greenhouse

// Agriculture & Equipment

USA AG

Custom PIM, Headless Shopify & B2B E-commerce Platform

Built an end-to-end e-commerce ecosystem for USA AG — a commercial agriculture supplier of grow equipment, nutrients, LED lighting, and HVAC systems. Created a custom PIM application to sync all vendor product data, a Ruby on Rails backend to process and serve it, and a headless Next.js storefront integrated with Shopify Plus for B2B dealers with tiered pricing.

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200%

Increase in Dealer Orders

99.9%

Inventory Accuracy

60%

Reduction in Order Processing Time

45%

Decrease in Support Tickets

// The problem · 6 pain points

The Challenge

USA AG worked with dozens of vendors, each providing product data in different formats. There was no centralized system to normalize, enrich, and manage this data before it reached the storefront. On top of that, they needed a B2B e-commerce platform with dealer-specific pricing, volume discounts, and specialized tools — all powered by a headless Shopify Plus integration.

Dozens of vendor formats

Dozens of vendors providing product data in inconsistent formats — no centralized system to normalize or manage it

Manual attribute mapping

No way to map vendor-specific attributes to a unified product schema without manual effort

Complex dealer pricing

Complex B2B pricing structures with dealer-specific tiers, volume discounts, and promotional pricing

Growers needed spec tools

Need for specialized tools like LED lighting calculators and fertigation system builders

Storefront tied to Shopify

Required a headless commerce architecture to decouple the storefront from Shopify Plus while keeping checkout and order management intact

Nationwide account management

Professional account management with multi-tiered pricing for commercial clients across the country

// How it works

How It Works

Vendor data flows through a custom PIM for normalization, into a Rails backend for processing, and out to a headless Next.js storefront powered by Shopify Plus.

Custom PIM

Dozens of vendor feeds normalized into one catalog

Vendor Product Feeds

Product data arrives from dozens of vendors in different formats

Format Normalization

Inconsistent feeds converted into one structure

Field Mapping & Enrichment

Vendor attributes mapped and enriched with quality checks

Unified Product Schema

One catalog schema for the entire product range

01
Vendor Product Feeds
Product data arrives from dozens of vendors in different formats
02
Format Normalization
Inconsistent feeds converted into one structure
03
Field Mapping & Enrichment
Vendor attributes mapped and enriched with quality checks
04
Unified Product Schema
One catalog schema for the entire product range

Rails Backend

Inventory, pricing, and routing served through one API

PIM Data Sync

Enriched products flow from the PIM into Rails

Inventory & Pricing Engine

Real-time stock and pricing updates

Vendor Order Routing

Orders routed to the right vendor for fulfillment

Product Catalog API

Catalog served to the headless storefront

01
PIM Data Sync
Enriched products flow from the PIM into Rails
02
Inventory & Pricing Engine
Real-time stock and pricing updates
03
Vendor Order Routing
Orders routed to the right vendor for fulfillment
04
Product Catalog API
Catalog served to the headless storefront

Headless Storefront

Dealer pricing and spec tools on Shopify Plus checkout

Next.js Frontend

Fast custom storefront with full control of the experience

Dealer Pricing Tiers

Dealer-specific tiers, volume discounts, and promotional pricing

Spec Tools & Calculators

LED lighting and fertigation builders for professional growers

Shopify Plus Checkout

Checkout, payments, and orders handled by Shopify Plus

01
Next.js Frontend
Fast custom storefront with full control of the experience
02
Dealer Pricing Tiers
Dealer-specific tiers, volume discounts, and promotional pricing
03
Spec Tools & Calculators
LED lighting and fertigation builders for professional growers
04
Shopify Plus Checkout
Checkout, payments, and orders handled by Shopify Plus

// What we built

Our Solution

Custom PIM Application

Built a custom Product Information Management app that syncs all vendor product feeds, normalizes data from different formats into a unified schema, maps vendor-specific attributes, and enriches product information with quality checks — serving as the single source of truth for the entire product catalog.

Ruby on Rails Data Backend

The PIM feeds enriched product data to a Ruby on Rails backend that handles real-time inventory sync, pricing updates, vendor order routing, and serves the product catalog API consumed by the headless storefront.

Headless Next.js + Shopify Plus Storefront

Built a fast, custom Next.js storefront powered by Shopify Plus as the commerce engine — headless architecture gives full control over the frontend experience while Shopify handles checkout, payments, and order management.

B2B Dealer Tools & Pricing

Implemented dealer-specific pricing tiers, volume discounts, LED lighting calculators, fertigation system builders, and facility buildout tools to help professional growers spec their operations.

// In their words

“27nodes made my dream a reality. I had thousands of parts from dozens of vendors and no way to manage it all. They built a custom PIM that synchronizes all vendor part numbers, aggregates pricing, images, and product details into one place — then connected it to a Ruby on Rails CRM so my team can manage everything, and finally tied it into Shopify so we can sell directly to our clients. I couldn't believe how quickly and professionally they turned my idea into a fully working platform.”

John P.

Owner · USA AG

// Technologies used