USA AG
Custom PIM, Headless Shopify & B2B E-commerce Platform
Built an end-to-end e-commerce ecosystem for USA AG — a commercial agriculture supplier of grow equipment, nutrients, LED lighting, and HVAC systems. Created a custom PIM application to sync all vendor product data, a Ruby on Rails backend to process and serve it, and a headless Next.js storefront integrated with Shopify Plus for B2B dealers with tiered pricing.
200%
Increase in Dealer Orders
99.9%
Inventory Accuracy
60%
Reduction in Order Processing Time
45%
Decrease in Support Tickets
The Challenge
USA AG worked with dozens of vendors, each providing product data in different formats. There was no centralized system to normalize, enrich, and manage this data before it reached the storefront. On top of that, they needed a B2B e-commerce platform with dealer-specific pricing, volume discounts, and specialized tools — all powered by a headless Shopify Plus integration.
Dozens of vendors providing product data in inconsistent formats — no centralized system to normalize or manage it
No way to map vendor-specific attributes to a unified product schema without manual effort
Complex B2B pricing structures with dealer-specific tiers, volume discounts, and promotional pricing
Need for specialized tools like LED lighting calculators and fertigation system builders
Required a headless commerce architecture to decouple the storefront from Shopify Plus while keeping checkout and order management intact
Professional account management with multi-tiered pricing for commercial clients across the country
How It Works
Vendor data flows through a custom PIM for normalization, into a Rails backend for processing, and out to a headless Next.js storefront powered by Shopify Plus.
Vendor Product Feeds
Format Normalization
Field Mapping & Enrichment
Unified Product Schema
Vendor Product Feeds
Format Normalization
Field Mapping & Enrichment
Unified Product Schema
PIM Data Sync
Inventory & Pricing Engine
Vendor Order Routing
Product Catalog API
PIM Data Sync
Inventory & Pricing Engine
Vendor Order Routing
Product Catalog API
Next.js Frontend
Dealer Pricing Tiers
Spec Tools & Calculators
Shopify Plus Checkout
Next.js Frontend
Dealer Pricing Tiers
Spec Tools & Calculators
Shopify Plus Checkout
Our Solution
Custom PIM Application
Built a custom Product Information Management app that syncs all vendor product feeds, normalizes data from different formats into a unified schema, maps vendor-specific attributes, and enriches product information with quality checks — serving as the single source of truth for the entire product catalog.
Ruby on Rails Data Backend
The PIM feeds enriched product data to a Ruby on Rails backend that handles real-time inventory sync, pricing updates, vendor order routing, and serves the product catalog API consumed by the headless storefront.
Headless Next.js + Shopify Plus Storefront
Built a fast, custom Next.js storefront powered by Shopify Plus as the commerce engine — headless architecture gives full control over the frontend experience while Shopify handles checkout, payments, and order management.
B2B Dealer Tools & Pricing
Implemented dealer-specific pricing tiers, volume discounts, LED lighting calculators, fertigation system builders, and facility buildout tools to help professional growers spec their operations.
“27nodes made my dream a reality. I had thousands of parts from dozens of vendors and no way to manage it all. They built a custom PIM that synchronizes all vendor part numbers, aggregates pricing, images, and product details into one place — then connected it to a Ruby on Rails CRM so my team can manage everything, and finally tied it into Shopify so we can sell directly to our clients. I couldn't believe how quickly and professionally they turned my idea into a fully working platform.”
Technologies Used
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