Two sales reps reviewing an order on a tablet in a retail store

// B2B Sales & Distribution

DBenToby

Field Sales App & Back Office ERP for Kitchenware Distribution

Built an end-to-end operations platform for DBenToby, a large kitchenware distributor (fridges, pots/pans, TVs, rice makers) selling across South Florida and other states. Replaced a broken manual process — reps noting out-of-stock items on spreadsheets, bringing them back to the office for re-entry — with a mobile field sales app and a full back office ERP system.

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75%

Faster Order Placement

Zero

Manual Re-entry Required

Real-time

Field-to-Warehouse Sync

Automated

Invoice & Receipt Printing

// The problem · 6 pain points

The Challenge

DBenToby's sales reps visited retail stores across South Florida and other states, manually noting out-of-stock items on spreadsheets. They'd bring the lists back to the office where a secretary would re-enter everything, then pass it to the warehouse for fulfillment. This created massive back-and-forth, delays, errors, and zero real-time visibility into what was happening in the field.

Paper in the field

Sales reps used paper and spreadsheets to track out-of-stock items in retail stores — no digital tools

Every order typed twice

Back at the office, a secretary had to manually re-enter all orders from the reps' notes — doubling the work

Warehouse cut off from the field

Warehouse had no direct connection to field orders — everything passed through the secretary as a bottleneck

No stock visibility

No real-time inventory visibility — reps didn't know what was actually in stock while visiting stores

Disconnected paperwork

Invoicing, purchase orders, and backorder tracking were all disconnected manual processes

No reporting

No centralized reporting on sales performance, inventory turnover, or outstanding orders

// How it works

Before & After

Reps used spreadsheets, the secretary re-entered everything, then passed to the warehouse. We eliminated every manual step.

Before (Manual Process)

Paper notes, re-entry at the office, days of delay

Rep visits store

Checks retail shelves for out-of-stock items in person

Notes on spreadsheet

Out-of-stock items written down by hand

Drives back to office

Lists travel back to the office at the end of the day

Secretary re-enters

Every order typed in again from the rep's notes

Prints for warehouse

Paper pick lists handed to the warehouse

Warehouse fulfills

Orders picked and shipped from the printed lists

Manual invoicing

Invoices created separately, disconnected from the order

01
Rep visits store
Checks retail shelves for out-of-stock items in person
02
Notes on spreadsheet
Out-of-stock items written down by hand
03
Drives back to office
Lists travel back to the office at the end of the day
04
Secretary re-enters
Every order typed in again from the rep's notes
05
Prints for warehouse
Paper pick lists handed to the warehouse
06
Warehouse fulfills
Orders picked and shipped from the printed lists
07
Manual invoicing
Invoices created separately, disconnected from the order

After (Automated)

Scan, sign, and sync in real time

Rep scans barcodes

UPC scan and quantity entry in the field app

Supervisor signs on app

Store manager signs the order on the device

Auto-notifies office

Back office alerted the moment an order is submitted

Invoice + receipt prints

Invoice and warehouse receipt print automatically

Warehouse fulfills

Warehouse picks straight from the digital order

Inventory auto-updates

Stock levels adjust as orders ship

Back office dashboard

Real-time reporting on sales, stock, and open orders

01
Rep scans barcodes
UPC scan and quantity entry in the field app
02
Supervisor signs on app
Store manager signs the order on the device
03
Auto-notifies office
Back office alerted the moment an order is submitted
04
Invoice + receipt prints
Invoice and warehouse receipt print automatically
05
Warehouse fulfills
Warehouse picks straight from the digital order
06
Inventory auto-updates
Stock levels adjust as orders ship
07
Back office dashboard
Real-time reporting on sales, stock, and open orders

// What we built

Our Solution

Mobile Field Sales App

Built a React Native app for sales reps to scan UPC barcodes in-store, enter quantities, get supervisor signature on the spot, and submit orders — which auto-notify the back office secretary instantly.

Automated Order Flow

When a rep submits an order from the field, the back office secretary is notified immediately. She reviews and prints the invoice and warehouse receipt. The warehouse fulfills the order directly — eliminating the re-entry bottleneck.

Back Office ERP System

Built a comprehensive back office platform for managing inventory, estimates, sales orders, purchase orders, invoicing, backorders, and real-time reporting — replacing spreadsheets and disconnected tools.

Real-time Inventory & Offline Support

Connected the field app to real-time inventory data so reps know what's in stock. Offline mode ensures orders can be placed even in areas with poor connectivity and synced when back online.

// In their words

“We needed a way for our sales reps to place orders right from the store floor instead of writing everything on paper. 27nodes built us a mobile app where reps scan barcodes, build the order on the spot, and get the store manager's signature right on the device. Then it all flows to a back office system where our assistants manage and supply orders, sending them straight to the warehouse for fulfillment and shipping. This implementation bridged a huge gap — no more paper orders that took days to process. The turnaround is so much faster now, we're closing more sales, and the whole team is connected in real time. Really excited about what they built for us.”

Tony A.

Owner · DBenToby

// Technologies used